Integrated Marketing Communication

As the name signifies, Integrated Marketing Communication involves integrating all the methods of brand promotion to promote a particular product or service among its target market. It is helpful in creating brand awareness among the customers at a minimal cost and resources while saving time. The different components of integrated marketing communication are

Foundation: it involves a study and detailed analysis of the offerings (products and services) as well as target market, in terms of its requirements and expectations.

Organization culture: The offerings of the organization should be in line with the culture and ethos of the organization.

Brand Focus: It is the corporate identity of the brand.

Consumer Experience: The offerings should offer a wholesome experience to its customers in terms of quality, attributes, packaging and availability etc.

Communication Tools: The customer needs to be well-informed and communicated through the use of different tools and outreach platforms such as Facebook, Pinterest, Instagram etc. They should indulge in trade promotions, personal selling and so on. It is important for organizations to keep a track of customer feedback and be strong in the Customer Relationship Management (CRM) front.

Components of Integrated Marketing Communication:

Customer: Customers are the king in today's time. The organization needs to chart its strategy in accordance with the needs, wants and desires of its customers. Customer satisfaction is the most important point that needs to be kept in mind while designing a plan.

Cooperation: All the internal and external stakeholders need to work together in a coordinated manner to help achieve desired results.

Database Communication: Employees associated with a particular project must have all the relevant information, data, figures with them.

Leverage: It is important to understand the marketing channels and understand the cost and profit associated with each of them.

Profitability: It is important to understand the marketing strategy so that the product is able to generate additional revenues for the organization.